Switch: How to Change Things When Change Is Hard
By Chip Heath, Dan Heath
February 25, 2010
I couldn’t put this one down. I loved their previous book, Made to Stick. This book gives you the communication tools to help motivate others to action.
Switch takes it to the next level. It’s writing is stronger (either due to the progress of the authors’ skill, or more likely, due to the change of publishing houses with stronger editors). The applications are even greater. And the jokes, funnier.
If you’ve ever contemplated leading a change in your workplace, family, church, city, nation or any group of people you might find yourselves connected to — and, particularly if you don’t wield ve the power or resources to go big with it — then this book is for you. And in this way, this book is a must-read for everyone.
You can view this book's Amazon detail page by clicking the image above.
