Napkin sketching

Saturday, May 3, 2008 @ 3:23 pm


A good friend found this fun article in the latest issue of Fast Company. It’s titled, “The Napkin Sketch,” and talks about how large corporations — such as Wal-Mart, Microsoft, Infosys, and Peet’s Coffee and Tea — are using napkin sketches to communicate large, complex ideas. Sound familiar?

Obviously, I’m excited because of its implications for The Big Story. Isn’t this what we’re trying to do: to take something large and complex like the Kingdom of God, and make it accessible without oversimplifying? As they say, a picture is worth a thousand words. . . .

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3 Comments

  1. your flag Jinhee on May 4, 2008 at 3:23 pm

    I need to come up with a napkin-sketchable political science theory!

  2. your flag daniel so on May 8, 2008 at 1:27 pm

    James — Wal-Mart should be paying you royalties :)

    I just received an email update from the National Pastors Convention 2009 and I saw that you’ll be speaking? Congrats! Looking forward to it…

  3. your flag Dana on July 15, 2008 at 1:12 pm

    A book I have been reading recently is the Back of the Napkin by Dan Roam (below). It is a systematic approach to answering who, what, when, where, how and how-much questions using basic patterns. So who is writing stories for our generation on the back of napkins? Lets keep pressing this forward…

    Dana

    http://www.amazon.com/Back-Napkin-Solving-Problems-Pictures/dp/1591841992

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